Market Research Surveys: How to Conduct Online Market Research

Market research survey is a powerful tool, and one of the best ways to make sure that you’re creating products and services that are tailored to your most competitive market. As a company, you want to make sure that you’re making products that people want, and market research is the best way to do that. But in order to do market research, you need to make sure you’re using the right market research tools. Many companies use panels, but panels suffer from several problems. Panels are small samples, they generally have only a few talkative people, and are subject to biases.

Panels can be useful for brainstorming, but when it comes to discovering your market and ensuring that you are creating and marketing products for it successfully, you need to collect more information and in a way that you can analyze easily.

Market Research Surveys to Research and Analyze Your Target Market

It’s for these reasons that so many businesses use online market research surveys as their best tool for learning more about their market. These surveys allow you to discover much more information about the target market – and possibly even explore markets that you never thought possible. With surveys, you can:
  • Research all Markets – Including trends, buying habits, etc.
  • Gather Customer Feedback – Learn what people think of your business and products
  • Understand Customer Awareness – Find out more about the effects of your marketing efforts

You can use surveys like a panel as well, except you’re able to reach a much larger audience, and what market research surveys allow is for you to segment your responses into all types of categories (using demographics data, buying habits, etc.) and use that to discover where your market is and what you can do to reach it. Market research surveys are also a great way to get into new markets and find out what your competitors are doing as well.

SurveyMethods’ online survey software allows you to do all of those things and more. With surveys as the best way to evaluate your market, our software has tools that are designed specifically to make the process more intuitive and useful for your needs.

We have online reporting options, dozens of customization options, embedded video capabilities and so much more. Our online survey software even comes with a complete library of sample surveys so that you do not have to start from scratch every time.

Sign up with SurveyMethods today to start running your market research studies, or to play around with our program and see why we’re a great tool for evaluating your target markets.