We’re nearing a time where in-person interactions are at an all-time low. These days, you no longer need to have an office, plan face-to-face meetings, or visit clients at a local coffee shop. You can run an entire business from your living room, with clients all over the world.
While some things are changing, others are staying the same. Your customer satisfaction still matters a great deal, and you need to make sure that even if your clients deal exclusively with a website, that the interactions they do have with the website are as high a quality as possible and will keep them coming back.
Online Business Customer Satisfaction Survey
- Have a survey connected to purchase emails
- Provide a survey on site for anyone to take
- Have a pop-up with a survey for customers that have spent a lot of time on a page
As long as your visitors have access to a link, you can provide them with some type of survey. You can also connect the survey to future discount codes to improve future purchases.
These types of customer satisfaction surveys are a great tool for online businesses because they answer a lot of questions about the user experience. While a retail store may ask about customer service, layout, and even shelving, an online store can ask about:
- Website usability
- Ease of finding and researching products
- The sales funnel
- Purchasing options
It’s the same type of questions, but about a virtual platform, and it gives your online business a tool you can use to make sure that every single component of your website is designed to improve customer satisfaction, and thus improve the likelihood of future revenue.