3 Effective Ideas for Facebook Surveys

Facebook is a free and direct way to reach your customers and potential customers. So companies that are looking for ways to field a survey, Facebook surveys represent an inexpensive way to reach your audience and find out more about what they think. Now, Facebook surveys are, by default, a form of survey that isn't going to conform to scientific principles.

Most people that follow you are not going to answer the survey, and those that do may not all be customers. That's why these are better used as tools to help you drive further research, rather than their own form of research themselves.

Getting Testimonials and Business Reviews A great way to use Facebook surveys is as a way of gathering information you can use for marketing, so that the response rate isn't nearly as important as the information you gather. For example, Facebook surveys are a quick and easy way to get testimonials for your site, or to solicit feedback as to how well your business has been providing service. These aren't response rate based – they're simply designed for information gathering.

Ideas About Improvements Similarly, Facebook surveys are a great way to learn more about improvements that customers may be expecting from your business. Once again, the idea here isn't to see how your business is doing in terms of overall satisfaction – the people you get to respond to you may not be an adequate representation of your company. It's always strongly advised that you don't use convenience samples for scientific research.

However, you can still ask about improvements that your business can make and gauge what you're doing well and what you're doing poorly so that you can then follow up that information with more stringent research. Basic Surveys and Marketing Ploy You can also consider using surveys as their own form of marketing. Offer some type of incentive if they fill out the survey that helps attract people to your business – or possibly attracts shares or likes.

This will allow you to do market research and social media research, while possibly helping your company improve its exposure.

Facebook surveys may not be representative studies or quite as valuable as some of the alternative marketing solutions, but you don't need to use them to track satisfaction or as any type of scientific study. You can simply use them to gain information, and if you make the surveys valuable and exciting to your followers, the result is going to be informative that can still help you run your business. Using the SurveyMethods Facebook integration method, you can create compelling Facebook surveys and reach your audience. Contact SurveyMethods to learn how to create and distribute your surveys on Facebook.