3 Tips and Strategies for Creating Brand Positioning Surveys
Brand positioning surveys are a very informative tool for your business. No matter how successful you are and how well you’ve been marketing yourself, it’s not just about how great your brand is as a ...
Introduction
Brand positioning surveys are a very informative tool for your business. No matter how successful you are and how well you’ve been marketing yourself, it’s not just about how great your brand is as a company – it’s also about making sure that you’re a great brand compared to other companies. You may be seen as a fantastic brand, but if several other companies are seen as a “better” brand, you’ll still lose your business to your competitors. That’s why brand positioning surveys are so important. But there is also more than one way to run one of these surveys. The following are tips and strategies for both creating and running brand positioning research.
Brand Positioning Research Tips
Mix Logos and Words : Are you known more by your logo or by your company name? You may want to mix it up to see if you have different results. It’s possible that some people see your brand name in a neutral light, but your log in a positive light, possibly due to their own memory of your brand by your logo rather than the name of your company. Consider Alternates to Ranking System: Brand positioning doesn’t have to be a straight ranking system like 1, 2, 3, etc. Rankings are very useful, but they may also hide some information – for example, you may be ranked 3, but you may be considered significantly worse than rank 2 or much better than rank 4. Don’t Forget Background Data : Make sure you remember to ask where the individual lives, their incomes, etc. It’s possible that there are associations based on outside factors, like location, which could be affecting the results. Also, don’t be afraid to explore WHY those associations exist with your competitors, in order to get a better understanding of how they ended up ahead of you.
Bonus: Advertise Upon Completion
You don’t want to brand your research before you get into the brand recognition and positioning component of the survey because you may bias the results. But once the survey is over, it is okay to play a few ads, share your brand, or consider something that can help you look better to consumers. Brand positioning research can be very valuable, and the surveys we have at SurveyMethods can help you get there. Sign up for free today to learn more.
Key Takeaways
- Introduction
- Brand Positioning Research Tips
- Bonus: Advertise Upon Completion
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