Surveys for Small Businesses

Medium and large companies tend to use surveys for a variety of reasons. From employee satisfaction to customer satisfaction and more, surveys are a constant source of information for the modern day business. Yet very few small businesses seem to engage in survey research, or use online survey software for any reason.

That's unfortunate, because surveys – especially affordable surveys from companies like SurveyMethods – can still benefit the small business. Here are a few ways how online surveys can be used by small businesses and startups.

Market Research: The reality is that most market research techniques aren’t limited by the size of your company. You can perform ample market research with a survey, provided you have access to some type of population list (many of which are available for low prices online). Market research helps every type of company, and you shouldn’t limit yourself simply because you aren’t a large business.

Direct Customer Feedback: One of the benefits of having a small business is that you can get feedback directly from all your customers. Big businesses do not often have that luxury. If you need opinions or thoughts from your customers for any reason, send a personalized survey to their email and watch it come in.

Recruitment: Surveys are also a highly effective recruitment tool. When you are looking to hire, make anyone applying to the job fill out a survey first. Then use that survey to get more information about their candidacy, and use it to build applicant databases. 360 Surveys: Employees in your organization still need to be evaluated, and you can use things like 360 surveys to make sure that there are no biases in the results.

Customer Satisfaction: All businesses can run customer satisfaction data. But small businesses have a variety of ways they can make it work for them even better. Psychologists and dentists can run patient satisfaction surveys.

Landscapers can run client satisfaction surveys. Every industry has customers, which means every industry can provide satisfaction data. These are just some examples of the ways that surveys can be used by small businesses.

You can also use surveys to get employee feedback on ideas within the company, or use surveys as a way of getting updates from your contractors or employees about their productivity that day. Surveys are an outstanding data collection tool, and that’s why they should be a part of every business, large or small. Sign up with SurveyMethods today, and find out more about our survey software system for small businesses.