Research Mobile Web Experience

Your website is the digital storefront of your business. It is the difference between contacting you about your services and forgetting you forever. It’s why even the smallest of businesses can benefit from feedback on their website, not just in terms of usability but also quality of content, ease of discovering information, and more.

It’s only within the last few years that business owners have realized how important it is to survey visitors on the website. It’s the only way to get a lot of feedback on your website, and the only way you can make sure that your visitors are seeing what you hope they see.

Even though most corporations only just now started asking about their website, businesses now must ask a different question: what are users seeing on their mobile phones? The reality is that very few websites have been successfully optimized for mobile phones and tablets, and even fewer have been thoroughly tested. Many websites use a programmer’s default "mobile" option.

These options may be visually attractive, but: Have they been research-tested? Have they been viewed from the user experience? Have they been converting? A customer’s mobile experience is as equally weighted in the eyes of the customer as any other experience they have with you.

A customer that finds your website confusing or frustrating on mobile is going to find your business confusing or frustrating. Many people look at mobile websites and UI as a minor entity, and in some cases it can be if you’re a business that depends primarily on a storefront.

But most businesses are hoping to be the first choice of any consumer, and that means that your website needs to be optimized for mobile and that optimization needs to be thoroughly tested. Consider your mobile site its own separate part of your business – a part that you need thorough data on in order to make sure it’s valuable to your customers and potential customers. The more data you receive on your mobile site as a separate entity – even separate to your main website – the more likely you are to make a mobile site that attracts customers and generates revenue.

You may also want to read on how to measure customer satisfaction for mobile app users .