Feedback as Satisfaction Tool

Employee satisfaction is crucial to your business’s success. Nearly every company knows and understands the value of employee satisfaction, and many more run surveys and perform research to make sure that their employees are experiencing satisfaction – as well as monitor satisfaction over time and see if any processes help improve satisfaction.

But what if employee surveys can be their own satisfaction tool? It’s no secret that employees that feel they have a voice in the company are going to be more satisfied.

But a marketing company in New York went a step further. They send out employee surveys regularly, but they’re not all for satisfaction – they are also designed to be fun. Every week, the employees receive questionnaires with fun questions that improve employee engagement and community building.

For example: What would you prefer for lunch on Free Lunch Day? What do you think should be the nickname for the new conference room? What would you like to do on our employee retreat? With every survey, employees feel more connected to their workplace.

They have a little bit of fun, get a chance to do something that affects the rest of the company, and increase loyalty on an individual level. Imagine you’re an employee for this company and you named the break room – you’ll be more likely to stay, and have pride in your workplace. This company still uses employee survey the way they were meant to be used.

They study employee satisfaction, ask for feedback on programs and executives, and more. But they also use surveys as their own satisfaction tool – making the workplace more enjoyable and performing activities that increase employee loyalty.

There is no wrong way to use an online survey. Some use surveys solely for research, but others – like the company above – use surveys to generate employee interest in the company. Even if they never ran true satisfaction surveys , the value they get from the platform is not something to be ignored.