Surveys for Growth Potential
Using surveys to identify business growth potential and market opportunities.
Introduction
No matter what your industry may be, surveys can play a role in growth. That’s because surveys give you one of the few opportunities you have to figure out what your company and your potential audience needs. When you send a survey out to the market, you can receive information that will help you grow what you’re able to offer, and thus the number of people you appeal to.
A Real Life Example
You own an online marketing company, engaging in techniques like SEO, content writing, and blogging. You decide that you aren’t as successful as you want to be, so you send out surveys to lost customers, current customers, and potential customers, asking a variety of questions about what they’re looking for. You learn the following: Lost Customers Wanted More You find out that you lost customers because they didn’t feel you were doing enough.
They wanted charts, feedback, analysis – all things you were not providing. Using this information, you can add analysis to a list of your standard services, and you’ll be less likely to lose customers. Current Customers Want Communication It turns out, you and your employees tended to drop off the radar after you got their business, doing too many things behind the scene.
You learn this through your survey, and create a standard protocol where you communicate regularly with the customer about your progress. This makes your customers happier, and they are also more likely to stay. The reports and analysis that you found earlier with the other survey can be a part of this communication.
New Customers Want Access to a Web Designer Even though they may never use it, potential customers are usually in the process of changing or thinking about changing their website. They want to know that someone can help them with web design. You may not have a web designer in staff, but you can partner with a web designer and contract web design work out to them.
Thus you can claim that you offer web design, and attract new customers to the business. You may also like to read on: Advantages and disadvantages of surveys .
Learning From Surveys Through SurveyMethods
This is just a sample of what you can learn through surveys, no matter your industry. Surveys can provide you with considerably more knowledge about your own business than you could learn without them, and that will help you make smart decisions when it comes to growing your business. Contact SurveyMethods today and start learning more about your potential for growth.
Key Takeaways
- Introduction
- A Real Life Example
- Learning From Surveys Through SurveyMethods
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