Improve Receipt Survey Response

Many retail companies have focused on putting surveys at the bottom of receipts in order to get transactional data – believed to be more accurate because it deals with a specific transaction, rather than the whole of the company. This type of instant data is valuable, but it does have some problems – most notably with response rate. The response rate on transactional surveys is very low for most companies. Here are several tips and ideas for improving transactional survey response rate.

Focus on Incentive During Presentation Many companies simply talk about how “your opinions matter” when they hand out surveys to customers. But most customers are not going to care about giving their opinion – especially because so many companies ask for it on a regular basis. Instead, focus on what the customer gains by providing their opinion.

The better the incentive, the more motivated they’ll be to fill out the survey. Consider Creating Survey Booths Transactional survey is valuable because it’s immediate. Yet if the person doesn’t fill out the survey right away, they are both less likely to fill out the survey later and more likely to forget key details if they do fill it out.

So setting up in-store booths to allow people to fill out the employee survey right after their transaction is over can be a huge benefit. In addition, you can consider providing an incentive that will vastly increase the response rate. Getting cash back from their most recent purchase is one possibility.

Another is providing them with the option of a valuable coupon later (10% off entire purchase, for example). You can also consider a mixture of both, such as “get a 5% refund on your most recent purchase or save the coupon and get 10% off your next purchase.” Improve Marketing of Survey Most surveys are simply a space at the bottom of a receipt and a short introduction by the cashier that handled the customer. This may not be enough to help encourage customers to complete the survey.

Consider trying different marketing techniques – ones that draw attention to the value of the survey and/or vastly improve the ability to get these customers to answer questions. Handing out free stuff or handing out a well-designed coupon/incentive form may be better than simply a receipt printing.

If you want transaction surveys to be valuable to your company, you need to work on finding ways to get customers to complete them. An introduction at the bottom of the receipt is not enough. Focus on incentives and find ways to encourage customers to complete the survey.