Creative Product Development

Developing products takes considerable research into the mind of the customer. You need to understand what they want most from a product, what needs are being met, how the product will be used, etc. Understanding your customer is the only way to ensure that the products you’re creating and marketing are going to have appeal.

Yet simple research and basic data are not enough. While asking potential customer specifically what they need is important, understanding their actual behaviors is even more so. Sometimes the customers themselves don’t reflect enough on their own behaviors and habits to give you accurate data.

After you have collected your initial customer data, you may want to look outside the box for other methods of addressing your population even further.

Observational Research Intense observational research may also be a valuable way to ensure that the customer’s needs are truly being met. Watching how they use the product and paying attention to all aspects of product use, including where they store the product, call all lead to improved data that will help you decide how to make your product more luxurious for customers. Hire Product Fans In Mass Affluence by Paul Nunes and Brian Johnson, they suggest that you should strongly consider hiring those that are already satisfied product customers.

The idea is that they are more likely to have insights into how to develop the product further, and will be more excited about finding those insights and sharing them to expand your products. Using the Product Outside the Box Another option is to look for additional usage ideas for the same products. Pharmaceutical companies do this with birth control pills, advertising that their pills can reduce acne or prevent PMDD.

The medicine was designed specifically to prevent pregnancies, yet because it has other capabilities, they advertise its other uses hoping to attract even more customers.

Marketing and developing products requires an ample amount of customer research to understand how to best meet their needs. Yet ideally you should take this further, by truly getting into the mind of the customer even beyond your regular data. Only by recognizing the best possible methods of giving the customer value can you hope to create products that are going to appeal to a wider spread of individuals, and ultimately create more revenue for your business.