Image Choice
The Image Choice question type lets respondents select from visual options, making your surveys more engaging and intuitive. Instead of text-based choices, respondents click on images to make their selection.
When to Use
- Product preference surveys (which design do you prefer?)
- Visual concept testing
- Logo or branding selection
- Menu or food preference surveys
- Any survey where visuals communicate better than text
Adding an Image Choice Question
- Click Add Question in the Survey Editor
- Select Image Choice from the question types
- Enter your question text
- Upload images for each choice option
- Add optional labels for each image
- Configure selection settings
Configuration Options
Selection Type
| Option | Description |
|---|---|
| Single Selection | Respondents choose one image |
| Multiple Selection | Respondents can select multiple images |
Image Settings
- Image size - Small, medium, or large display
- Images per row - Control the grid layout (2, 3, 4, or auto)
- Show labels - Display text labels below images
- Label position - Above or below the image
Image Requirements
- Supported formats - JPG, PNG, GIF, WebP
- Recommended size - At least 200x200 pixels
- File size limit - Up to 5MB per image
- Aspect ratio - Consistent ratios look best
Best Practices
- Use consistent image sizes - All images should have the same dimensions
- Keep images simple - Clear, focused visuals work best
- Add labels - Include text labels for accessibility
- Limit options - 4-8 image choices is optimal
- Optimize file sizes - Compress images for faster loading
- Test on mobile - Ensure images display well on all devices
Use Cases
Product Testing
“Which packaging design do you prefer?” [Image A] [Image B] [Image C]
Brand Research
“Which logo best represents innovation?” [Logo 1] [Logo 2] [Logo 3] [Logo 4]
Event Planning
“Select your preferred venue layout” [Layout A] [Layout B]
Food & Beverage
“Which menu items interest you? (Select all that apply)” [Dish 1] [Dish 2] [Dish 3] [Dish 4]
Accessibility
- Always add alt text descriptions to images
- Include text labels for screen readers
- Ensure sufficient contrast for selection indicators
- Test with keyboard navigation
Mobile Considerations
- Images automatically resize for mobile screens
- Consider fewer images per row on mobile
- Test touch targets are large enough
- Preview on multiple device sizes
Analyzing Results
Image Choice responses show:
- Selection counts and percentages for each image
- Visual results with images displayed
- Cross-tabulation with other questions
- Export includes image labels/filenames
Related Question Types
- Multiple Choice - Text-based single selection
- Checkboxes - Text-based multiple selection
- Ranking - Order items by preference
- Star Rating - Rate items on a scale
Tip: Use high-quality, professional images for the best respondent experience. Poor quality images can negatively impact your survey’s credibility.
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