Brand Research via Surveys

In the last post, we discussed the idea of brand positioning surveys, and the benefits that can come when you figure out where your company stands in terms of branding against its competitors. Brand positioning research is a great tool for getting a better understanding of the feelings that companies get when they see/hear your brand. It’s also not the only type of branding research available, and if you want to be thorough, it’s a good idea to consider other forms of branding research as well, including: Brand Equity Research : This is research that focuses on your specific brand, and the pull that it has with customers and potential customers.

Rather than comparing you against other companies, use brand equity research to see how favorable your own brand is viewed in the areas that matter most to your business. Brand Recognition Research : For companies that are less well known, you can also simply research brand recognition. See how well your marketing efforts have worked, and how much your brand is out there.

You may find that the advertising you’ve been doing hasn’t been as effective as you’d hoped, and brand recognition can help you understand that issue. Brand Association Research : Rather than find out how favorably you’re viewed, you can see what customers see and feel when they see your brand in general. This is known as brand association research and it is very common in the market research survey world.

Brand Advertising Research : Finally, it’s not always about how your brand is seen now. Sometimes it’s about trying to expand your brand later. Brand advertising research allows you to test your ideas and see which ones are most likely to resonate with customers with the positive emotions you want them to experience.

Researching how customers see your brand can have a tremendous impact on the future of your business. Whether you’re seen as the worst or the best, you can use that information to drive decisions, aid in buying power, and create a name for yourself that will last for decades. Sign up with SurveyMethods today to find out more about our online survey software, or to get started with your brand research.