The Power of Survey Collaboration

Collaboration is an important part of research, both within companies and between companies. Rarely is only one person involved in survey research. Often you have marketing research, product development research, and so on, all with different project managers and all running simultaneously. Without survey collaboration, everyone involved in the research process would be working too independently, and the research and results would suffer.

This is most important within the same company. You rarely want to have one person in charge of all research, running all of the surveys themselves and being in charge of every aspect of the process. Depending on the number of surveys your company runs, this can be far too demanding, and in larger companies there are often several different types of surveys taking place at any given time in multiple departments.

But they certainly interconnect, and often there is collaboration necessary to enhance the value of these surveys. One survey may contain information that is necessary for more than one department and some departments may share surveys in order to reduce costs. Without survey collaboration capabilities within your survey software, sharing information would be incredibly difficult, inefficient, and far more time-consuming.

It also seems that many companies are partnering with other, non-competing companies in order to reduce costs and improve the value of the research. For example, a children’s cereal company may partner with a kids toy company because these share a market and ultimately can share a survey sample. Rather than have one company control all of the surveys, the companies can collaborate online, running the surveys together and monitoring the results as needed.

It is for these reasons and more that survey collaboration tools have become an important part of choosing your research platform. Research is a long-term activity, and even if you don’t expect to collaborate now, it’s a good idea to start using a platform that has collaboration capabilities in the event you require them in the future. Here’s more on why survey collaboration is crucial .

When you decide to choose research tools, these are some of the things you need to consider. Survey collaboration improves the value of your surveys and cuts down on costs, which is why the best survey research software platforms integrate some type of collaboration tools into their program designs. Visit SurveyMethods to learn more about collaboration.