Value of a Post Project Survey

There is nothing more important than a satisfied customer. When you own some type of service company, especially if you’re just starting out, it’s important to make sure that everyone you work with is satisfied, that there’s nothing that can be improved, and that they’re pleased enough they are going to come back and/or recommend you to others. Rarely are customers honest in face-to-face discussions.

Even if they plan on using someone else for future services, they’re likely to tell you that they are satisfied. Think about how often you tell the waiter at a restaurant that you loved the meal even when it was a disappointment – that behavior is all too common, and means that you may not be getting the feedback you need to thrive.

Companies that truly want to learn more about how others experienced their service need to have some type of evaluation tool that promotes honestly – one that is anonymous enough that no one feels as though their answers will be held against them. That’s why many companies now provide post project surveys. These are surveys that are sent immediately to any client after some project has been completed.

They ask questions about the person’s satisfaction and experience, and provide information about next steps. Post project surveys are also great to provide with incentives and extra help to improve the way you connect with the client while providing you with valuable feedback for your business.

In 2013, one startup decided to use a post project survey as both a way to gather information and as a marketing tool. They developed a survey that asked important questions such as: Was the work done according to your expectations? Would you use our services again? Would you recommend us to others? What suggestions do you have for future projects? All of that feedback was important for the business, and they received some valuable feedback that allowed them to make changes to their business and monitor the clients that had the best and worst experiences.

Many companies are hesitant to simply send out a survey, however, so what this company did was used it in combination with other information. For example, they provided an informational guide with tips for the client about how to use the product of the project, and they provided information about how the company rewards referrals, or provides future discounts. Combined, all these tools allowed the company to connect better with their customers while receiving helpful information from their post project survey.

Our SurveyMethods software was designed to make it easy and inexpensive for you to create one of these surveys yourself. There is significant value in developing a post project survey, and you don’t have to simply run a survey without including something that helps your business even further.