Panel Follow-Up Survey Benefits

Panel research is still commonly used in the market research industry. Panel research involves taking a panel of customers or individuals, gathering them all together in a room, and talking to them about what they think about a particular product, idea, etc. Panel research is a great way to gain insight into the customer.

But it is also not without its problems. That’s why no matter how much you invest in panel research, it is always a good idea to send your panel a follow up survey when it is over.

Thoughts from the Less Dominant In panels, it’s not uncommon for a few people to simply dominate the conversation. They are the ones that want to volunteer their thoughts at every opportunity, and provide feedback on behalf of the group. Talented panel leaders know how to get everyone involved, but giving people an opportunity to share their thoughts later can still be very advantageous to making sure you’re getting all the information you need.

Questions Without Pressure Pressure can also affect answers. For example, someone may not want to tell the panel leader in person that an advertisement is bad, so they say it’s good. Or they may not want to disagree with the rest of the group, so they pretend to agree only to disagree in private.

Sending a survey to the panel after the research is completed can help you discover if any of these are true. Thoughts Over Time Of course, thoughts can also change when out of the panel room.

For example, perhaps the panel member leaves the room and cannot stop thinking about something they saw, only to have a realization later. That’s information that you want to have on hand, so sending out a survey to get that information can be very valuable.

Panel research is a very valuable way to get information on consumers, and to test ideas that you’re playing around with at your company. But because it can have problems, it’s always a good idea to make sure that you’re doing your best to follow up with those that participated in the panel and maximizing the amount of information you get from their time with you. If you’re interested in learning more about your panel, or about survey research, make sure you sign up with SurveyMethods today.