Alcohol Industry CSAT Surveys

Imagine you start a brewing company. You want to develop the perfect beer, and so you look at all of the available ingredients and try testing each one to see what tastes best in combination. You then share it with your audience and if they like it you make it a regular feature.

High quality micro-brews tend to always have fans. But taste testing isn’t always the best way to do this research. Taste can be biased by expectations.

A high quality brewer is more likely to get favorable reviews for a beer than a low quality brewer regardless of taste, because of the expectation that one is a beer art form, and the other is nothing more than a way to make money.

Companies that have already developed their own specific beer profile don’t have any need to guess with their beer development – they already have a way to find out what their next beer should taste like. All they need to do is contact their customers, and find out what they look for in the perfect beer and what kinds of flavors they would be interested in trying. Asking questions like: How would you describe the level of hops in our beers? Would you prefer more or less malt? Why? What flavors would you like to try in combination? You can create a customer satisfaction survey that identifies their specific flavor preferences and palate, and then use it to develop a few different tasting beers that you could then focus group for your next release.

Companies that use online survey software technology find that they are far more likely to reach the customers than those that do not, and while the alcohol/beer industry doesn’t necessarily identify with the same business practices as other major corporations, the best way to stay ahead in any industry is to make sure you’re creating products that appeal to customers, and beer – like all other products – need to have that appeal if they’re going to be accepted by consumers. Customer satisfaction surveys help you get that information, and create products that people love (responsibly).