Enterprise Survey Software: Is It Worth It?
Survey software is one of the smartest tools your company can use to research its customers, employees, market, and more. But it’s important to also choose the right survey software. Right now, there ...
Introduction
Survey software is one of the smartest tools your company can use to research its customers, employees, market, and more. But it’s important to also choose the right survey software. Right now, there are three tiers of online survey software available:
Tiers of Online Survey Software
Basic Polling Software: This software has very few features, poor analysis options, almost no customization options, and very little research value. It’s often used by friends for social reasons, not by researchers. Affordable Survey Software: This online survey software is equipped with all of the tools you need to run your research. The platform can sometimes be basic, and often you need an additional program like Excel for detailed analyses, but it meets most of your needs at an affordable price. Enterprise Survey Research Software: Enterprise survey software is software that only large corporations purchase that is capable of high-level research – running and analyzing complex data, and working within research guidelines to provide top quality reports and results. Not long ago, these were three very distinct tiers. Each one offered very different features, but also cost significantly different amounts as well. Basic polling software was free, affordable survey software costs less than what the average person spends on coffee in a month, and enterprise survey software could border on six digits – often $100,000 or more per year, depending on scope. But in the last several years, things have changed. Enterprise survey software has not improved, while affordable survey software programs, like SurveyMethods, have developed all of the exact same features at a fraction of the cost.
Development Time and Need
Over the past few years, enterprise survey software simply hasn’t improved at all, while other survey software has been able to program, test, and release all of the same exact features without adjusting their costs. For less than 1% of the cost of enterprise level software, you can have all of the exact same functionality with none of the price tag or commitment, by companies that have always been able to offer more affordable programs. If your company has ever considered using enterprise level software, try SurveyMethods' enterprise survey software first. The difference in quality is nearly nonexistent, while the cost savings can improve your ROI exponentially.
Key Takeaways
- Introduction
- Tiers of Online Survey Software
- Development Time and Need
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