Perceptions change over time. What someone feels in the moment may not be how they feel months down the road, and the more time that passes the harder it is to truly gauge what people remembered, felt, thought, etc. As a company, it’s in your best interests to get instant reactions. The faster you find out what people think about your business, the better. In an ideal world, you could follow a customer or employee around and ask them how they felt about everything that happened at every moment. But since we don’t live in an ideal world, we have to use the next best thing. Thanks to tablet PCs and online survey software, now it’s possible to get faster reactions to major events than ever before.
Using Online Survey Software at a Product Launch
Imagine your company is launching a major product and you invite thousands of potential customers and employees to the event. After the product is launched, you have dozens of questions:
- How excited are they about the product?
- What were their reactions to the presentation?
- Do they understand why the product is beneficial?
There are countless questions that arise after one of these events take place. In the past, however, you had to wait to find out their reactions by sending them an email or a paper survey in the mail, which they’d fill out days later. By then, anything could have changed their mind, including something as simple as discussions with other people at the event, local news reports, etc.
But thanks to tablets and online survey software; you can have representatives of your company walk around and actually give people a brief survey on the spot after the event is over, so that you can find out their instant reactions before anything has had a chance to affect their opinion.
Many different companies have already adopted this idea as a standard practice, utilizing both tablets and online survey software to gauge customer and employee reactions. It’s a great way to maximize your understanding of your company – and may even be a useful tool for deciding on how to release further information in the future. In the best case scenario, you use the same release strategies in the future. In the worst case scenario, you know what information needs to be released to the press or to the employees to improve PR.
If you’re interested in learning more about online survey software and instant reactions to business events, sign up with SurveyMethods today, and see why our survey software is considered one of the best in the industry for survey research management.