Unexpected CSAT Industries

There’s a belief in business that some companies are too small for customer satisfaction surveys to matter. Running a survey can seem difficult at times, and unless you have a lot of customers it may feel as though your investments are better spent on marketing or staff. But it’s possible to run a very affordable customer satisfaction survey , and there are many reasons to believe that it’s the small businesses – not the large ones – that could benefit even more.

There is no such thing as an industry that couldn’t benefit from customer satisfaction surveys. These surveys are the only way to know what your customers truly think and feel, and without them everything you do for your customers and your business is a guessing game.

But there are many industries where the use of customer satisfaction surveys would be surprising, but extremely valuable. For example: Hospitality : The entire hospitality industry is based on the idea that the customer leaves every stay 100% satisfied.

But few in hospitality actually research their customers to make sure that’s a reality. Most customers would also be pleased to complete the survey, especially for some type of incentive, and you’ll be able to find out if every area of your business is working smoothly. Party Planning : Similarly, those that work in any type of party planning company also need to make sure that everyone is happy.

Because of how hectic and stressful party planning can be, it may be difficult to truly assess how happy the people at the party are. Customer satisfaction surveys will give you that valuable information. Food Services : Of course, food services are probably the most common example of why formal customer satisfaction surveys are necessary.

There isn’t an honest way to assess food without running these types of surveys in a controlled and experimental way. Remember, every industry can benefit from customer satisfaction surveys, but as you can see from the list above, there are some industries that not only need them – but that need them more than the industries that more commonly use them. If you’re interested in learning more about customer satisfaction or running your own survey someday, don’t forget to sign up for your free account at SurveyMethods today.