Technology has advanced considerably in recent decades, and with those advancements come new twists to old business practices. Surveys have long been the primary research tool of companies looking to gain a competitive advantage. With customer satisfaction surveys, employee exit surveys, customer assessment surveys and more, companies are able to better figure out what they need to do in order to attract the most consistent business.
Moving Surveys Online
In the past, most surveys took place on pen and paper, which was a clearly inefficient way to research. In the last decade, nearly all research has transferred over to web survey software, since that allows you far greater reach, an easier way to collect data and analyze, and more customization options.
But it’s still not enough to use any web survey software. You need to make sure it has the features you need. As technology advances, so do the online survey tools, and now you can find features that vastly improve your ability to benefit from web surveys, including:
- Online Live Updated Reporting: With web survey software, like that of SurveyMethods, you can now customize reports that also live update, so that you can keep track of how your business, employees, and customers are doing in real time, or according to predefined dates.
- Email Alerts: Surveys are no longer just research tools. They can also be customer service tools. With the SurveyMethods online survey software system, you can set up email alerts that will notify you of specific types of responses – for example, after a negative rating.
- Language and Customization: Surveys now should be easily customizable, with options that include more than simply color changes. You should also be able to customize for language, browser, and anything else that helps you with the integrity of your research.
Those are only a few of thousands of options currently available in web survey software, along with a better user interface and more sharing/analysis and skip logic choices that make it ideal for any type of business.
Web survey software changed the way surveys were run. Now there are even better choices in web survey software. The best thing you can do is try a hands-on approach. Sign up for a free account with SurveyMethods today and see why so many people are using not only web survey software – but advanced web survey software that can be scaled to your specific business needs.