3 Myths About Customer Satisfaction Surveys

Customer satisfaction surveys are often the difference between creating products and services that people want to buy and floundering as you try to figure out how to improve revenue. The more you know about your customers, the more likely your business will be successful. Yet many companies do not engage in customer satisfaction surveys– or any type of customer research for that matter. Often the reason is because customer satisfaction has a lot of myths associated with it, and these myths may be holding you back from completing valuable research.

Myth 1: Customer Satisfaction Requires Analysis Skills Fact: While there are many ways to analyze that do involve complex math, most of the data you’ll be using will be graphs and charts that you can create and easily read in Excel with just a few clicks. In fact, our live online reporting software can actually make these graphs for you, so all you need to do is tell the system what you’re trying to solve. Myth 2: Knowing Your Customers Are Satisfied is Enough Fact: You may be able to prove you have satisfied customers, but that’s not always what you’re looking for.

Knowing your customers are satisfied is nice, but the value of customer satisfaction lies in its ability to spot trends (both downwards and upwards) as well as gain extra information into the wants and needs of the consumer. Myth 3: My Company is Too Small for Satisfaction Research Fact: Some of the smallest companies gain the most from customer satisfaction research. The information that you gain can be used in marketing, sales, adjusting your services, and more.

A small pest control or landscaping company in a small city has the potential to make a huge impact if they understand their customers, know how happy they are, and adjust accordingly.

There is a lot to gain with customer satisfaction research, and since it’s easy to create and run a survey with online survey software, there is very little of a learning curve as well. If your company isn’t currently running any customer satisfaction surveys , consider signing up with SurveyMethods today and see why we’re the number one choice in affordable survey solutions.