10 for $X.XX Deals
At the grocery store the other day I noticed that it has changed the way it handles sales. Normally the grocery store puts up a random item for sale, and charges some value, such as “Cans of Chili – 3...
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765 articles on surveys, customer experience, and business insights
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Survey Insights -
Survey Insights 10 for $X.XX Deals
Recently we published an article on a grocery store that has decided to change the way they do sales. Rather than simply offer sales based on individual products, the company has switched to offering ...
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Survey Insights 10 for $X.XX Deals
This is a continuation of a preceding article, that can be found here. In it we explore the idea that sales based on ungrouped items may be more profitable, because they’d lead to the purchase of full...
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Tips & Best Practices 15 Ways to Increase Survey Response Rates
Survey research is the most valuable form of data collection for businesses. It gives you numbers that you can use to affect business strategy, whether it is information on a new path to take with you...
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Data & Analysis 2 Reasons Not to Re-Poll the Same Sample
It's not that common, but sometimes you'll find someone in your company that has a "brilliant idea." Rather than run a brand new survey with another random sample, they want to run a follow up survey ...
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Customer Surveys 2 Types of Customer Satisfaction Surveys
Customer satisfaction is a key component of a good business, and the only way to accurately gauge customer satisfaction is using some type of customer satisfaction measurement, often a survey. Surveys...
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Data & Analysis 2 Types of Survey Pretesting Samples
Pretesting a survey is designed to catch errors. Sometimes these errors can be seen in the data. Other times the errors can be reported, when a respondent tells you that the question was unclear or no...
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Employee Surveys 3 Benefits of an Employee Exit Survey
Companies understand on a cognitive level why employee loyalty is important. It takes a while to train new employees, and finding someone that can handle a job well and also stick around for the long ...
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Customer Loyalty & CRM 3 Definitions of What CRM Really Means
While companies the world over are beginning to understand the importance of customer relationship management, it still seems that many of these companies are defining the idea of CRM differently, res...
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Social Media 3 Effective Ideas for Facebook Surveys
Facebook is a free and direct way to reach your customers and potential customers. So companies that are looking for ways to field a survey, Facebook surveys represent an inexpensive way to reach your...
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Customer Surveys 3 Myths About Customer Satisfaction Surveys
Customer satisfaction surveys are often the difference between creating products and services that people want to buy and floundering as you try to figure out how to improve revenue. The more you know...
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Employee Surveys 3 Myths About Employee Satisfaction Surveys
Employee satisfaction surveys are a prominent part of the modern workplace. Employers need to know how satisfied their employees are in order to ensure that they will stick around, and that there will...
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Survey Insights 3 New Characteristics of Consumer Spending
Market researchers are always trying to find the spending habits of the modern day household. Yet according to Mass Affluence by Paul Nunes and Brian Johnson, these spending habits have changed – chan...
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Response Optimization 3 Possible Downsides to Great Incentives
When you run your survey, it is vital that you have a good response rate from your sample. The more responses you get the more valuable your data because a larger sample is always more valuable. In ad...
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Common Pitfalls 3 Potential Problems of a Long Survey
Every researcher wants to ask all questions they need answered to their survey respondents and get meaningful, interesting results. But the more questions you ask, the more problems there are with get...
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Survey Insights 3 Reasons to Be Wary of Benchmarking
When it comes to customer satisfaction, analyzing trends is important. It’s not what your score is that matters. What matters is how that score changes over time, and what affect that has on purchasin...
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Employee Surveys 3 Studies of Employee Satisfaction Benefits
There is a lot of controversy within employee satisfaction research about the benefits of employee satisfaction on revenue. While there is little doubt that a harmonious environment is a great way to ...
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Survey Insights 3 Techniques for Imputation
It’s possible that you are missing data in your dataset. When that occurs, it is often helpful to find a way to include that data. You need to look for a method that is mathematically sound, allowing ...
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Survey Insights 3 Thoughts on Reminders for Surveys
When you run a survey, your goal is to get as many responses as possible. After all, the more people within your sample that fail to respond to your survey, the more likely there is some factor from w...
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Survey Insights 3 Thoughts on Survey Passwords
Researchers often need a way to make sure that they know exactly who is taking their survey. If they have demographics data available, they need to be able to associate that data with the respondent. ...
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Tips & Best Practices 3 Tips for Drafting a Pre-Survey Email
Most well run online surveys rely on email to reach their potential sample. They send an email asking the person to take the survey, and maybe send a reminder or two later. It’s been found that pre-su...
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Tips & Best Practices 3 Tips for Improving Youth Employee Loyalty
Employee loyalty in the younger population is shockingly poor. Young employees tend to jump around from job to job at the start of their career as they learn what they like, what they don’t like, and ...
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Tips & Best Practices 3 Tips When Considering Your Survey Budget
Surveys are complex projects, no matter how easy they are to run with the right software platform. As with any complex project within a business, it's important that you correctly allocate your budget...
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Survey Insights 3 Types of Survey Research Reliability
It is far too easy for researchers to believe that those taking their surveys are providing the accurate responses. The reality is that people are fickle. Few respondents care about your data collecti...
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Survey Insights 3 Ways Surveys Can Help You With Upsells
It costs a lot to acquire a new customer. That means that after a customer has been acquired, it’s important to find ways to get as much revenue as you can from that individual/company, so that you ge...
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Tips & Best Practices 3 Ways to Increase Profits via CRM
There is no such thing as a business that can support itself independently. Businesses need customers to succeed, and they need to find the best way to reach and profit from each of those customers. T...
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Tips & Best Practices 3 Ways to Use Social Media
In the last post, we discussed the reasons that social media doesn’t represent a valuable source of data for most businesses, despite the popularity of referencing social media technology in today’s m...
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Feedback & Reviews 360 Degree Survey
Traditional performance appraisals are inherently biased. Usually one or two managers come together and rate an employee based on their subjective views of the employee or their belief of what a “good...
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Feedback & Reviews 360 Feedback Survey Mistakes
360 degree feedback is quickly becoming one of the most popular ways to get information on employees. Rather than use one person’s subjective opinion of an employee within your organization, the 360 d...
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Feedback & Reviews 360 Survey Mistakes to Avoid
Earlier we went over some of the most common mistakes with 360 degree surveys , but when we left off, we mentioned that these surveys – while valuable – also need to be run correctly, and that means a...
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Feedback & Reviews 360-Degree Employee Feedback
360 degree analysis has forever changed the way companies evaluate employees, and online survey tools are easily the most effective way to conduct these powerful reviews. It’s never been easy to be th...
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Common Pitfalls 4 Common Survey Question Writing Mistakes
One of the most common problems with extrapolating from your data has nothing to do with sample size or data analysis techniques. It’s the quality of your data. Your survey data is only as good as the...
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Survey Insights 5 Flaws with Consumer Panels
Consumer panels are a common data collection method. Businesses gather a group of 10 to 20 people into a room and have them discuss a topic or several topics. They may show a video, ask questions abou...
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Common Pitfalls 5 Myths About Customer Retention
Customer retention is an underrated aspect of maintaining a successful business. All companies understand that losing a customer is bad for the business, but not every company realizes that a returnin...
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Customer Loyalty & CRM 5 Styles of CRM Measurement
Companies look at CRM in many different ways. How a company measure’s CRM can say a lot about what the company values, how they operate, and whether or not they are looking to achieve long term succes...
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Survey Insights 5 Thoughts on Adding Video to Your Survey
These days, it seems as though most companies are under the impression that all new technology is good technology. Many companies have adopted social media, for example, despite some researchers findi...
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Tips & Best Practices 5 Tips for Handling Customer Complaints
The customer is not always right. In fact, it's amazing how often customers are wrong. But your goal as a company is to make sure that every customer, no matter how wrong they may be, is treated as we...
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Tips & Best Practices 5 Tips to Improve Employee Loyalty
Employee loyalty research and efforts are surprisingly lacking. There is a decent focus on employee satisfaction – and indeed, employee satisfaction does go a long way to improve loyalty – but the two...
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Common Pitfalls 6 Most Common Data Mining Mistakes
Many companies conduct surveys in an effort to collect mountains of data that they will then go through separately in order to uncover new information. Known as “data mining”, the basic idea is that t...
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Survey Insights 6 Steps to Effective Surveys
Article Summary: Surveys help you quickly reach and engage with a diverse audience at a much lower cost. Follow our six-step guide to design your survey to gather the actionable feedback you need to m...
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Tips & Best Practices 6 Tips for Researching Your Customers
Several major corporations release information on their own market research tactics to help customers and potential customers learn how to create a better business. Recently Microsoft released their o...
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Common Pitfalls 7 Myths About Employee Retention
Employee retention is something that every company should value, but few companies do. While most organizations say they want employees to stay, turnover is considered a part of the business, and few ...
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Employee Surveys Accurate In-House Survey Responses
One of the biggest concerns about running an employee survey in-house is that employees may be less likely to fill the responses out honestly if they believe that their responses may be tracked. Your ...
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Survey Insights Acquisition vs Retention Costs
One of the most common beliefs in modern marketing – and one that we often echo on this site, for reasons we'll get to shortly – are that customer acquisition (through marketing, sales, finding leads,...
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Survey Insights Adding a Logo to your Survey
We have enhanced the Add Logo feature ! Now you can resize your logo image and preview how it will look like before applying it to your survey.
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Survey Insights Additional Survey Distribution Methods
With SurveyMethods’ several distribution methods, you can now collect your survey data in a number of ways. You can do a Web Launch and select any of the following survey distribution methods: JavaScr...
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Tips & Best Practices Addressing Loyal Customer Types
In a previous post, we discussed the 4 types of loyal customers as described by Werner Reinartz and V.Kumar in their article, "The Mismanagement of Loyalty." The authors described four types of custom...
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Feedback & Reviews Advanced Contact Form Strategies
The previous article series has all been about making contact forms as visible and easily accessible as possible. To recap, any type of feedback is useful feedback, even when the content of the email ...
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